UNIFORM LAUNCH & MARKETING CAMPAIGN
YEAR:
COMPANY:
INDUSTRY:
CATEGORY:
2024
OKC Thunder
Sports
Campaign
overview.
Each season, the Oklahoma City Thunder unveil a Nike City Edition Uniform designed to celebrate the culture and identity of OKC. For the 2024-25 season, this uniform continued a two-year story arc honoring the changemakers who shape our community. Through layered design elements, the campaign highlighted their ongoing impact on the city’s fabric.
challenge.
The launch required a cohesive, multi-channel retail experience that would not only introduce the new uniform but also deepen its connection with fans. Every element needed to reflect the spirit of Oklahoma City while maintaining brand consistency across print, digital, and in-arena activations.
solution.
To bring the campaign to life, I developed key assets for the retail launch, ensuring a seamless visual identity across multiple touchpoints:
Print materials, digital ads, and in-store assets to drive excitement and engagement
Retail tags and arena graphics that reinforced the uniform’s story
A storytelling info card to educate fans on the deeper meaning behind the design
City Night arena takeover signage, including large-scale snap frames, immersing fans in the campaign
By crafting a compelling and unified retail experience, I helped connect Thunder fans to the deeper cultural significance of the 2024-25 City Edition Uniform—transforming it from just a jersey into a symbol of community and progress.
