CORPORATE GOLF TOURNAMENT IDENTITY
YEAR:
COMPANY:
INDUSTRY:
CATEGORY:
2024
OKC THUNDER
SPORTS
BRANDING
overview.
The Thunder Cup Classic, a golf tournament hosted by the OKC Thunder, brings together executives and corporate partners for a premier networking experience. A refreshed visual identity was needed to showcase its prestige and elegance while staying true to the OKC Thunder brand.
challenge.
The goal was to elevate the Thunder Cup’s brand identity by blending traditional golf aesthetics with the bold, dynamic spirit of the OKC Thunder. The rebrand needed to distinguish the event from the NBA Cup In-Season tournament while creating a scalable logo system that ensured consistency across various applications.
solution.
I crafted a new brand identity for the Thunder Cup Classic, blending classic golf elements with OKC Thunder's visual style. The logo system features four scalable versions. The hand-drawn monogram serves as the centerpiece, evoking exclusivity and human connection, while the monoline script typeface adds an element of elegance.
The inclusion of “Classic” in the event’s name was a key element of the rebrand, as it not only elevated the perceived prestige but also clearly distinguished the tournament from the NBA Cup In-Season tournament.
