The GammaMaster Nozzle was launched in May of 2023. In the seven months preceding the launch, I developed the GammaMaster sub-brand and launch assets.
GammaMaster launched to widespread acclaim and has continued to be a best-selling product throughout 2023.
The GammaMaster brand is energetic and gritty—embodying the nozzle's thermal performance and abrasion resistance characteristics. The recurring motif of horizontal squiggles represents thermal performance, and the sharp, vertical squiggles represent abrasion resistance.
The hand-drawn elements and heavy use of textures make the brand feel grounded and edgy to signify the boundary-pushing nature of GammaMaster and Slice Engineering.
In addition to the sub-brand and social campaign, I designed limited-edition merchandise and collaborated with a videographer to produce a YouTube launch video and video teaser campaign on social leading up to the launch.
